Serac International was established in March 2001 in South Africa with the main objective of providing a range of superior tasting beverages for international markets. A major player in the South African economy, Serac International has further expanded to providing a wide range of trading services to compliment the manufacturing and licensing operations. As part of this development, apart from South Africa, Serac has established a number of internationally licensed franchises for manufacturing of the ready-to-drink range of products in South Africa, Senegal, Ethiopia, Guinea Conakry, Ghana, UK and Trinidad Malawi, Senegal, Ghana, Ethiopia, and now, Nigeria.